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Insights, tips, and updates on smart hiring and building great teams

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5 articles

Two Recruitment Marketing Strategies: Career Pages and Social Media
3 min read

Two Recruitment Marketing Strategies: Career Pages and Social Media

In today's competitive job market, attracting top talent requires more than a standard job posting. It's about showcasing your organization's unique culture, values, and what makes your workplace exceptional. With organizations vying for the best candidates, how are you differentiating yourself? Here are two strategies that our clients experience better results with their recruitment marketing.

Tina McKenna
Why Small Businesses Struggle to Attract Qualified Candidates (and How to Fix It)
3 min read

Why Small Businesses Struggle to Attract Qualified Candidates (and How to Fix It)

According to Small Business Trends, 43% of small business owners say they find few or no qualified candidates for their open roles. If you’ve ever asked yourself, “how do I hire good employees for my small business?” – you’re not alone. Hiring is one of the top struggles for small business owners, especially in industries where every hour counts and one bad hire can set you back months.

Tina McKenna
5 Jobs AI Won’t Replace Anytime Soon and Why That Matters
4 min read

5 Jobs AI Won’t Replace Anytime Soon and Why That Matters

Not every job is replaceable – and that’s a good thing. With AI making headlines daily – from chatbots that write content to robots that deliver packages – it’s easy to wonder if any job is safe from automation.

Tina McKenna
Is Industry Experience Important When Filling a Position?
3 min read

Is Industry Experience Important When Filling a Position?

When a company needs to fill a position, often the hiring manager seeks someone who has industry experience. Without realizing, they pass over strong candidates.

Tina McKenna
Utilizing Brand And Values In Recruitment Marketing: Three Tips For Small Businesses And Franchises
3 min read

Utilizing Brand And Values In Recruitment Marketing: Three Tips For Small Businesses And Franchises

By clearly and consistently articulating your company’s brand and your values, businesses can attract candidates who resonate with your overall culture, increasing the likelihood of a mutually beneficial fit. Here are three tips to help make the most of your recruitment marketing.

Tina McKenna